August 14th, 2010 
As an experienced management consultant to senior management of
private and public companies, I have found that search engine
optimization is the single most powerful marketing tool that
every CEO should be aware of and eventually implement. Below are
5 of the endless reasons why search engine optimization must be
implemented into your marketing strategy before you are left in
the dust of your competition.
Absence of risk. In many cases, paid advertising is subject to
click fraud risk and competitor’s black techniques (such as
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