If you are just starting your carrier in SEO /On line marketing, it can be very difficult to understand where to start. Because of internet you have so many resources available but too much knowledge can be a problem as well.

I found it very useful to have a clear path in front of me so I would like to share this with everyone.

This article gives you tips for not only optimising a site but also making sure that it sells well online if it is e-commerce site and achieves its goal if it is a non e-commerce site.

So here is my guide for the beginners

1. Study the website for structure usability first.


This is very important to do before you actually start optimising the site.

This helps your develop the strategy whether you need additional pages (example If your site is using dynamic pages you will be better off creating some plain html pages which are Search engine friendly and easy for the bots to crawl.

Site usability is very important for your site visitors.

The more user friendly your site is the more likely your visitors will convert.

2. Get key words/ phrases from your clients.


Getting correct key word and key phrases is absolutely essential as this is what determines whether your site will get general traffic or targeted traffic. If your key words are too general they will bring volume of traffic which probably will not give you conversions (This can be sale/ lead, anything that is the client’s goal). Again general key words / phrases are harder to achieve rankings for. So make sure you choose correct key words when starting.

To find different variations of a keyword and to find its search popularity use

Google own keyword suggestion tool or Search for Keyword Research tools on line.

Although this is meant to be for PPC but there is no harm in using it for natural listings.

Remember : Always start optimising for the correct keywords. Don’t start with the low competition keywords .Once the search engines (especially Google) ranks your site for these lower keywords it becomes very hard to achieve rankings for the more competitive keywords.

I also recommend starting an adwords campaign if possible for this site. See what keywords converting the best so that you can try to use them while optimising the site which give better rankings for keywords which result into better conversions.

3. Now start optimising the site. Start with the homepage and once you are happy with

the home page follow it through the other pages.

There are mainly two parts of optimisation:

3.1 On page optimisation:

a. Page titles are the most important. Use your keywords in title tags. Have your most important keywords first and then the second and so on. Google only takes up to 4/5 words characters in consideration while Yahoo takes more.

b. Meta keywords, Meta descriptions are also important. Meta descriptions are the one that appears with your search results. Since Dewey update Google is also using Meta descriptions with your search results. So make sure that it is attractive and briefly describes your services.

Your page should support the keywords you are optimising for by having appropriate content.

Your online audience/visitors won’t wait to read each and every part of your page, so you have to make sure that your content is useful and easy for your visitors to read.

c. Use HTML header tags.

H1 tag is very important for search engines.

So having your keywords in this tag at the beginning of the page can also be beneficial.

Then dividing your content into nice, easily readable chunks by using further HTML tags as headings describing content underneath in short. You can use H2, H3 upto H6 HTML tags for making the content attractive and easy to read.

Remember:

You can only optimise one page for 2/3 keywords so don’t overdo it.

Do not use your keywords more than necessary as this makes it look like spam/Black hat /Bad SEO.

The content /text on your page should be unique and giving useful information to your visitors.

Make sure you do not copy it from somewhere as this could result in a penalty by Search Engines.

Start putting articles about your products, your industry on your website.

This unique content will draw visitors to your site and also make it tempting for others to start linking to your site/article.

d. Use ALT tags for your images . These are for the people who are unable to view images .Make sure that it describes the image and not only your keyword.

e. Internal Linking

It is important to start linking to your pages internally. This is best done by putting some textual content on a page and using the keywords as your Anchor text to link to a relevant page.

Make sure that do not overdo it.

Benefits are better indexed and ranked internal pages giving a chance for better conversions as it reduces the amount of clicks a user has to go through to find a desired page.

3.2 Off page optimisation

Link Building

Along with optimising your pages another very important factor to look at is link building.

Links work as a vote to your site. The more votes your site gets the better chance it stands for better rankings.

This also improves the page rank of your websites pages.

Although page rank does not play a major part in rankings but if your site has good page rank (measured on the scale of 1-10) it shows that your site is well linked from others and it is likely that other sites might want to link with yours.

a. Start building link s from directories/ relevant websites along side. Good way to find out about this is looking at competitor links. Getting links from authority websites in your particular industry is great because they make your site trustworthy for search engines. Yahoo gives good information about a site backlinks

Linkdomain:www.competitorsite.com

b. Get links from forums/review sites depending upon the industry your site belongs

c. Get links by publishing articles on different websites or use online press release services.

Submissions

Search engines like to find the sites themselves through links from other sites but some times it can be useful to submit the site manually by going onto the search engines particularly if it s brand new site.

Automated submissions are no longer liked by Search engines (At least the major players don’t like them)

4. Keep adding good content every so often.

Remember this should be a continual process and done regularly.

Keep adding unique content which is optimised for search engines and they will keep coming back to you for more.

5. Install Google analytics.

It is important that you track how your work is affecting the performance.

This is a great analytics software/tool and is free. You can also start tracking your adwords into the analytics giving you all in one statistical data.

An interesting observation I have made is if you have a site which does not get crawled frequently by Google bots, after installing Google Analytics it gets more visits from the Googlebots.

Also sign up for Google webmaster tools, this gives you a good idea about your TOP search queries, your indexed pages, any problems with your pages/URLs and links pointing your pages.

Special Notes:

1.Add Robots.txt file to the root of your domain to allow or disallow robots to go in and index any particular parts of your website.

2.Use 301 redirects for any pages which are getting replaced by new pages .These redirects are Search engine friendly and they tell the search engines that a page is permanently moved to another location ,transfer all the association(indexing ,ranking) to the new page.

Let’s run through a few to see how marketing elements can work together to create something bigger than you would have thought possible.

Social Media – this generally non-intrusive marketing tool can provide the possibility of blogging, video streaming and podcasting all in one convenient location. for more detials:-www.sitemap-makers.com.This off site page can also be used as a powerful backlink that can direct potential customers from your social media page to your primary website.

Forums – this element provides a mechanism for customers to talk together about your products or services. It allows you to obtain free marketing research. The microcosm of a forum may not present an entirely clear picture, but it can forecast certain trends within your customer base.

RSS Feeds – Real Simple Syndication can be a positive in alerting those most interested in new posts in blogs as well as any updated content on your primary site to any new posts. RSS has to syndicate something so it makes sense to use this feature in traffic building strategies by syndicating your own unique content.

Autoresponders – this marketing tool helps keep those interested in your site in tune with your site longer. It provides access to dynamic knowledge based information and can be directed to the customer at the point of greatest interest – and it does so hands free and instantaneously.

Email Marketing – when using this tool you are attempting to improve traffic to your site and convert visitors to buyers. Email marketing is best developed in conjunction with a solid website filled with useful consumer-centric information. If you provide solid email marketing, but have not developed a comprehensive site you essentially defeat the purpose of this form of marketing.

Ezines – you can use email marketing or RSS to alert consumers to new ezine editions. Ezines can feature PPC advertising for residual income and the ezine can be used to point customers to specials, discounts or freebies – and your primary sales site. for visit detials:-www.greatseosecrets.com.Traffic Building – virtually every aspect of the features listed in this article are designed to improve traffic to your site. Social media and the use of blogs, video streaming, podcasts ezines, email marketing, forums, and RSS feeds all contribute to traffic building.

You can mix and match marketing ideas, but the more you can add to the mix the more opportunity you will find in the midst of improving SEO and affiliated marketing strategies.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

The keyword itself is a certain word or phrase that someone would type into a search engine or web directory in order to find your website. The keyword you choose for any given page should describe that page in a way that a regular web surfer would search for it. The keyword should be a direct reflection of the content of that page. They should never contain any random or additional words that have nothing to do with you, your business, or your website. If they do contain these excess words, then you won’t obtain the maximum results from your SEO strategy.

Among the most widely accepted keyword strategies is that the number of keywords in a website should never exceed 21-22. There are sites out there that have well over six and seven hundred keywords, without any content to back those keywords up. Even if they did have content for every one of those keywords, there would be no point, since search engines will ignore any keyword over their limit of 22 words.

Keywords are each counted as one word. Key phrases, on the other hand, are also counted as one, no matter how many words make them up. For example, if you owned a computer company, a keyword could be “computers”. This would be counted as one word. However, you could also have a key phrase “discount computer company”, which would also be counted as one.

Even though key phrases are each counted as only one keyword, you should always keep them very short and straight to the point, without any excess words or puff.

To properly apply these keywords to your website, you first need to come up with a list of 21 or 22 keywords/key phrases that will describe your website content, such as the product or service you are selling. You then need to work them into your content, as well as into the site description coding and any additional information you submit to the search engines upon registration with them.

To identify the keywords, there are many different tools that you can use. You can pull them straight out of the air, have friends and colleagues brainstorm with you, or use one or two of many different softwares that are available for specifically that purpose. One of the most popular among these softwares is the Overture Keyword Suggestion Tool. You simply need to tell it what your site is about, and it will suggest a number of different potential keywords based on what has been searched for within the last past month.

By making sure that you’re using the right keywords, you’re much more likely to choose exactly the word or phrase that a web surfer might type when searching for what your site has to offer. This is the entire point of SEO. When done properly, you’ll increase the number of visitors to your site, and will therefore experience increased sales. Your website will be more visible, more find-able, and more successful, all by selecting the right wording. Though it may sound complex at first, once you get the hang of it, it does become much more routine. You must remember, though, that this is a time consuming process, and is something that you will need to maintain for the entire life of your website. If you don’t have the time or willingness to dedicate to your website, be certain to hire a professional to do it for you. It is definitely worth the extra few dollars that it will cost. The increased sales will pay for the SEO many times over.

As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Absence of risk. In many cases, paid advertising is subject to
click fraud risk and competitor’s black techniques (such as
using software that would click your ads thousands of times
without any real profit to your site; however, you pay for each
click to the search engine). High-tech pay-for-performance
programs (such as Google AdWords) claim to have advanced
protection against such behavior (and they do have), however the
risk can never be reduced to zero.

SEO is free of any risk. Unless you spam or make obvious
mistakes, it cannot damage your business.

Reliability. Banner ads or paid search engine placement work
until the marketing budget depletes. Then, the site disappears
from the listings, and your returning customers cannot find you
any more (new visitors cannot find you either). SEO helps buffer
this process, so you can gradually reduce the advertising budget
as you’re increasing your results obtained from organic search
engine listings. Also consumers are more likely to purchase from
a site ranked high in the search engine results than from an
evidently placed advertisement.

Brand awareness. A web site having a high ranking means more
people see the name of the company and become familiar with the
company and its products, even if they haven’t made a purchase.
A surveys show that consumers are twice as likely to recognize
businesses ranked in the top three in search engine results than
those appearing in banner ads.

Targeted traffic. Search engine optimization brings paying
customers to your door step. The customers that SEO bring you
are long for your products/services as they have entered your
websites keywords/phrases into the search engines. SEO will
further help you transform visitors into buyers by analyzing
their behavior once they find your site. You will learn how to
transform these visitors into buyers by utilizing the content of
your website in the most effective manner possible.

Affordability. In comparison to banner ads, which cost between
$2500 to $35000 a month and outsourced SEO plan costs as little
as $1000. Well, and after this course you will hardly need to
hire an SEO expert or outsource an SEO campaign, anyway.

These are only 5 of the reasons which substantiate why SEO is
the single best investment for all CEOs.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary
based Search Engine Optimization & Internet
Marketing Company. Ms. Seo Inc. works with their sister
company Ms. Hype Inc., a Calgary Web Design
Company, and their parent company Cre8 Hype Solutions Inc.,
a Calgary based Internet Marketing Company, to
offer their clients a powerful online presence.

Are you making these seven common mistakes too?

1. Irrelevant keywords: Many webmasters use irrelevant Keywords. Be sure to choose the right keywords that relate to your company. Be specific. Think about the words that web surfers will be typing to find your website. Inventory overture keyword selector Tool is one of the best-known services for helping you choose the right keywords. Use Inventory overture keyword selector Tool to find what people are actually typing in to the search engines.

2. No back links: Back links are extremely important to your website’s rankings, therefore this should be one of your main priorities. The easiest way to get back links is to ask for them. Visit sites related to your website and request a link exchange.

3. Bad web design: Design mistakes can hurt your website. A mistake that I found many new webmasters making is they are not building their website to ensure that it appears correctly at different screen resolutions. Your website will be the first impression and remember that first impressions are everything. Can you afford to loose visitors because your website isn’t viewing correctly on their monitor? I for one use a screen resolution of 800 x 600. If you design your site to be viewable only by a screen resolution of 1024 x 768, I have an annoying horizontal scroll bar at the bottom of the page and I have to scroll horizontally, just to see the entire content of your page. That right there is a turn off. There are many other web design mistakes, but we’ll cover that in another article.

4. Overuse of images and flash animations/ having too many graphics on your page: While graphics and flash may be pleasing to the eyes, too many graphics won’t help you get a better ranking. In fact Google and other search engines cannot read the content of an image. Flash only pages have no text; therefore there is nothing for the search engines to read.

5. Not utilizing your Title Tag: Title Tags are really important for search engines. A common mistake that I see many new webmasters making is that they leave the title tag empty or use irrelevant words.

Your title tag is the first thing a search engine’s spider sees on your page. You shouldn’t put only your company name in the title tag, but ad keywords about your company. Use Inventory overture keyword selector Tool to find related keywords.

6. No alt attribute in tags: As I stated above, search engines cannot spider images. Therefore the alt image tag helps the search engines understand the subject of the image. Be sure to include the alt attribute with every image.

7. Bad anchor ext: Whatever you do, don’t use “click here” or other non-descriptive link text. I’m guilty of this one myself. Proper anchor text can help your ranking. Your anchor text should describe the page that you’re linking to. For example if you’re linking to this article, your anchor text might read, “Seven Common SEO Mistakes by Rose DesRochers” instead of “Click Here to read this article.” Anchor text is extremely important to your ranking.

These are just a few of the most common mistakes that you should avoid making. These SEO mistakes may be the main reason why your site is failing to rank well in the search engines.

Be sure to optimize your website for both search engines and people. Search engine optimization is hard work and an ongoing process. Invest a little time and learn the proper techniques and not only will your traffic come, but you’ll increase your page rank.

Does your site contain any of these mistakes? For more tips, tricks and hints to help you get the full potential of your site join http://www.invision-graphics.com. Our SEO experts are ready to help you get the best out of your website.

No one, but no one could ever possibly guarantee you a top ten position in the search engines. There are no secret SEO techniques; no magic tools that can make your site reach the top over night. There are, however, some tricks. Many so-called SEO firms still use them, to make money fast. But their techniques will only hurt your site. Let’s say your site will, indeed, appear in the top of the search results for a while. With a little bit of luck it will even stay there longer. But once the search engines discover it, they will seriously penalize it. Using tricks to fool the search engines is called black hat SEO – and if you want to have success in the long-term and promote a serious online business you should stay away from black hat SEO techniques. In short, here is what you should avoid:

Stuffing your pages with keywords. Don’t stuff your web pages with keywords or text of the same background color. Guess what? Search engines can detect that and the result will be catastrophic for the website. For example getting banned out of Google.

Invisible text. That’s about the same with keyword stuffing. Even though the invisible is not keyword rich, it will still be considered “spammy” by the search engines. What’s the use of invisible text anyway?

Doorway pages. Don’t use them. Doorway pages are “fake” pages, customized for a particular keyword or phrases and programmed to be seen solely by the search engine spiders and not by visitors. This is bad SEO. All the philosophy behind search engine optimization is related to improving user experience. Building web pages no one will ever see is not an unethical approach to SEO. Google, and all the other search engines, have strict policies against doorway pages.

Linking farms. Again Google: Google does not like artificial linking (link farms and link stuffing). Linking to spam sites may get your site penalized.

In conclusion, using any techniques considered spammy and unethical by the search engines could damage your site. Many of these techniques might work in the short-term but, unless you want your site flagged or banned, do avoid them. On the other hand, black hat SEO raises questions when it comes to the general credibility of your online business and website.

Instead of going for black hat SEO, fix your site and optimize each page. When you do it, don’t think solely about the search engines. This should be your second thought. Your main concern should be whether the visitors find the site useful or not. Bottom line: optimize your website for the users and the search engines, using ethical tools.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in SEO. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need SEO to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? SEO is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

It is thought that there were more than 60 billion searches done on the internet in the past and that is worldwide. There are billions who use the internet each day and using SEO as a way to get yourself placed high on the directory lists of companies such as Yahoo!, Google and MSN can give your business a huge advantage over those who choose not to use this method of advertising. People from all walks of life and all kinds of financial situations use the internet each day, and when you use SEO for your business needs you will allow your business to be exposed to a great world of potential customers for your goods and services.

What Search Engines You Should Shoot for

To maximize your use of SEO, you are well advised to get yourself placed high on the more popular search engines such as My Way, Google, Yahoo!, AOL and Ask.com to name just a few of the search engines where you can have your advertising placed. The price tag for getting on some of the more popular search engines may be a little more expensive, but when you compare it to your possible profits, it may be well worth the cost.

What are Keywords?

The first thing you will learn when you decide to use SEO to boost your business is the importance of keywords. Keywords are the words and phrases that users use to search the web for the information they are seeking. The more popular the search term, the more hits you will have on your website when you post content that is rich in SEO. There are plenty of tools available for the novice at SEO that can help to explain the finer points of this concept to allow you to make the most of your advertising budget.

What Kinds of Programs are Available?

There are many programs you will find that will aid you in addressing your business needs such as pay per click campaigns, pay per inclusion and pay per performance. When you do your research to find out about the benefits of using SEO for your business, you will find the definitions for all of these terms and more.

Your Input is Important as the Creator of Your Website

Optimizing your web page for the recognition of the search engines is a top priority for almost all those who are making their livings from the internet. SEO teaches you how to make your pages “search engine friendly” in order to drive the most traffic to your site. This gives the savvy businessperson all the tools they need in order to make the most money from their hard work and effort. It may seem like a daunting task, but once you begin to learn the basics, you will see the importance that search engine optimization can make to your struggling business. Using this way to get the attention of the consumer is one sure fire way that your profits will increase and your business will thrive.